Level: Academic (Honors by contract)
Credits: 2.5 Visual/Performing Arts
Course Description: Students will learn the process for developing and producing a marketing plan that will result in an advertising campaign that uses a variety of digital media. After studying traditional marketing, advertising and design campaigns and then exploring social networking, mobile marketing, online communities, viral marketing and blogs, students will learn how to successfully build compelling personal and/or company marketing campaigns for our increasingly networked world. This course is designed for students interested in the fields of marketing, advertising, and design, with previous experience in art and basic knowledge of computers.
- Standard 1: The Creative Process – All students will demonstrate an understanding of the elements and principles that govern the creation of works of art in dance, music, theatre, andvisualart.
- Standard 2: History of the Arts and Culture – All students will understand the role, development, and influence of the arts throughout history and across cultures
- Standard 3: Performing – All students will synthesize skills, media, methods, and technologies that are appropriate to creating, performing, and/or presenting works of art in dance, music, theatre, and visual art.
- Standard 4: Aesthetic Responses & Critique Methodologies – All students will demonstrate and apply an understanding of arts philosophies, judgment, and analysis to works of art in dance, music, theatre, and visual art.
Supplementary Instructional Material
- Advertising, Marketing and DesignWebsites
- Internet Resources
- Introduction to Marketing
- Product/Service Identification and Research
- Marketing/Advertising Campaign Development
- Campaign Software/Media Selection and Production
- New Company Development and Launch
- New Company Advertising Campaign Presentation
Proficiencies: By the end of this course, students will:
- Analyze and synthesize
- Market a product and/or
- Collaborate with a
- Develop, produce and execute marketing and advertising
- Select appropriate media production software to produce their
- Present a marketing/advertising campaign using a variety of
- Identify various career paths, interests, and opportunities in the fields of marketing, advertising and
- Refine their perceptual, intellectual, physical, and technical
- Engage successfully in the process of critique by thinking, writing, and speaking about marketing concepts critically and
Evaluation & Assessment
- Projects (40%) -‐ projects are assigned as both instructional tools and instruments for Projects are assessed on an individual basis and evaluated based on the following criteria: following instructions, skill and development, creativity and originality, craftsmanship, and completion of the project.
- Class Work (30%) -‐ an integral aspect of the learning process, allowing students to demonstrate their ongoing understanding of content and concepts Class work includes demonstration of a cooperative attitude and contribution to the learning process of the class, proper utilization of class time, attendance and punctuality, proper use of materials and supplies, studio set-‐up and clean-‐up, and participation in class discussions and critiques.
- Tests/Quizzes (10%) -‐ an assessment of cumulative knowledge and understanding of a unit of study/evaluation of short-‐term knowledge and understanding of homework assignments and class
- Homework (10%) -‐ enables students to exercise and reinforce their knowledge and understanding of skills taught in class, as well as preparation and/or research for projects to be executed in
- Final Exam (10%) – a culminating assessment of skills and knowledge administered at the end of the semester’s